A top U.S.-based manufacturer had item descriptions that were inconsistent, vague, duplicate, and incomplete. They were preparing to launch a new web store using iStore and needed to have parts categorized properly. This session describes the journey to categorize items, generate standard descriptions and integrate the data to iStore by syncing items from ICCs in PIM to iStore sections, and building out a taxonomy that would make sense to both business users, as well as customers. Using the methodical creation of a taxonomy and schema structure of PIM UDAs to generate item descriptions by leveraging the attribute values and functions in PIM resulted in higher customer satisfaction rates and reduced duplication.